Running a restaurant is not an easy task. A good restaurant must always ensure that its clients, employees, and food quality are maintained at high standards. But what if winning just one single award would propel your business to new heights? Winning an Asian Restaurant and Takeaway Award (ARTA), often referred to as “The Oscars of the Curry Industry,” can change everything. These awards mark the pinnacle of excellence in Asian cuisine restaurants and takeaways, and winning one can be a game-changer for any business.
This is how winning an ARTA or any top food accolade can elevate the status of your restaurant in the eyes of customers.
1. Highlights Your Restaurant
Your business will benefit significantly if you can brag about getting an award. It certainly grabs customers’ attention when they see an award when they come in. This way, outshining the rest of the competitors becomes even easier now. It feels gratifying when people on the street talk about how, due to getting an award, the experience in your restaurant was top-notch.
2. Free Advertisement and Renewed Interest From the Public
Winning an award opens avenues, allowing your business to be popularised through social media. This attention will enable people who haven’t tasted your food before to become new potential customers. In terms of free publicity, it is quite literally unending if placed at the right spot, like your website, shopfront and the menu.
3. Bookings Are Bound To Increase, Hence Increasing Revenue
Public interest is bound to be lower if your restaurant isn’t winning awards. That will change if you win awards and take your restaurant public. Then, you might even require more staff to help keep up with bookings, even the off-peak hours may get more reservations.
4. You Can Charge More Without Losing Customers
When your restaurant wins awards, it tells your customers that the service provided is bound to be top quality. This allows you to charge extra prices. The extra money helps provide for extra staff, which is always welcome. It removes all doubts that the services and cuisine on offer are bound to meet, if not exceed, expectations.
5. Your Staff Will Feel On Top of The World
Winning an award is not only great for business, but also for your staff because it serves as motivation to improve productivity. An award helps boost employee pride, and that is subsequently reflected in their work. Such a workforce guarantees very high customer service and satisfaction levels.
6. Hiring Top Chefs and Staff Gets Easier
Talented chefs and restaurant managers want to work at a business that is well recognised in the market. If your restaurant gets an award, you increase your chances of hiring qualified talent. Such an award helps attract experienced personnel at all levels.
7. Your Social Media Accounts Will Go Viral
Food and travel bloggers, as well as award-winning restaurants, love to promote each other, and the cross-marketing through mentions and tagging can be astronomical. You and bloggers can capitalise on this by posting snippets of customer conversations and behind-the-scenes activities during your journey to the top.
8. Bigger Growth Opportunities
ARTA helps carve a niche market class where investors see the benefits of putting funds, effectively increasing opportunities for expansion, franchising, or even attracting more investors. Further, winning this award guarantees a more secure investment.
9. Creates a Loyal Customer Base
Winning an award creates trust. Your regular customers will feel even more loyal knowing that they have been eating out in one of the best restaurants in town. And the new customers who walk in because of the award will also become loyal customers.
10. The Benefits Are Long lasting
Even if you just win once, that title stays forever. “Award-winning Restaurant”. It sounds nice, doesn’t it? Even years after getting it, it keeps creating more business opportunities.
FAQ: Winning an Asian Restaurant and Takeaway Award
- How do I enter the Asian Restaurant and Takeaway Awards?
Most food industry awards, including ARTA, are nomination and application-based. Others include judging from a panel of experts, while some are decided upon by customer vote. Visit the ARTA website to learn how to register your business.
- What should I do after winning an award?
Scream about it! Update it on websites, social media, make press statements, inform customers, etc. You can even create a whole new section in the menu to celebrate this award-winning event.
- Is it possible to win several awards?
Of course! Lots of restaurants enter and win year after year, building their reputation. Some target specific niches, like “Champion of Champions” or “National Takeaway of the Year.”
Winning an Asian Restaurant and Takeaway Award is life-changing. If you are leaning towards applying, go for it. Who knows? This could be what pushes your restaurant to the next level!
