Maximising your New Year’s Eve business isn’t just about offering a great menu or fancy decor; it’s about showing off the credibility and recognition that makes you stand out. Using award recognition can seriously boost your marketing, draw in more customers, and make sure your restaurant is the place to be on one of the busiest nights of the year. Let’s explore how you can make the most of accolades like the Asian Restaurant and Takeaway Awards to have a standout New Year’s Eve.
1. Highlight Your Achievements Early
If your restaurant has won prestigious awards like the Asian Restaurant and Takeaway Awards, don’t keep it under wraps. Shout about it on your website, social media, and even in your restaurant. Customers often look for quality assurance when deciding where to dine or order from, and restaurant awards are a huge trust booster.
Add a section to your homepage or an eye-catching banner that shows off your award-winning status. Update your social media profiles to include mentions of these achievements and post regularly leading up to New Year’s Eve. This builds excitement and reminds customers why your restaurant is a top choice.
Pro Tip:
Share the story behind your award. Was it a unique dish your chef created? Did your team go the extra mile for customer service? Share these stories on social media and your blog to connect with potential diners.
2. Use an Online Food Ordering System
Want to maximise orders this New Year’s Eve? Make sure your online food ordering system is ready to go. This helps customers who prefer celebrating at home and smooths their ordering experience. Highlight your award-winning dishes on your platform to tempt customers into choosing your restaurant.
Ensure the platform is user-friendly and features high-quality photos of your signature dishes, especially those that contributed to your restaurant awards. Add features like order scheduling and a special New Year’s Eve menu to make it even better.
Quick Tip:
Promote your award-winning dishes as special New Year’s Eve options. Send targeted emails to your subscribers reminding them to order from an award-winning restaurant. Throw in a limited-time offer or exclusive dish to create a sense of urgency.
3. Use Social Proof to Your Advantage
Social proof is powerful, especially for big nights like New Year’s Eve. Share customer reviews and testimonials that mention your awards. When someone mentions they loved your award-winning dish or your exceptional service, it adds credibility.
Try creating videos of customers talking about their experience or sharing stories about how your restaurant earned the award. These posts are authentic, relatable, and shareable, making them perfect for social media.
4. Team Up with Influencers and Food Bloggers
To reach even more people, collaborate with influencers and food bloggers. Invite them to try your award-winning dishes or attend a special event at your restaurant. Their reviews and posts can introduce your restaurant to a new audience and create buzz for your New Year’s Eve offerings.
Make sure they use keywords like “Asian Restaurant and Takeaway Awards” and “online food ordering system” in their content. This boosts your SEO and brings more traffic to your site, helping you get more reservations and online orders.
5. Create a Special New Year’s Eve Menu Featuring Award-Winning Dishes
Craft a special New Year’s Eve menu that includes dishes or drinks that helped you win your awards. Label them as “Award-Winning” on the menu and add a short blurb about what makes them special. If you’ve won the Asian Restaurant and Takeaway Awards, don’t be shy about using that as a badge of honour.
This is also a good time to introduce set menus featuring your award-winning main course or a limited-edition dish that’s only available for New Year’s Eve. It creates exclusivity and can draw both dine-in and takeaway customers.
6. Boost Your Online Visibility with SEO
A solid SEO strategy can make all the difference. Use keywords like “restaurant awards,” “Asian Restaurant and Takeaway Awards,” and “online food ordering system” in your website content, blog posts, and social media. Make sure these terms are placed naturally so they don’t sound forced.
Focus on local SEO to attract nearby customers looking for award-winning restaurants. Update your Google My Business profile with mentions of your awards and special New Year’s Eve offerings to increase your visibility.
7. Run Exclusive Promotions
Offer special deals for early bookings or online orders and tie them to your award recognition. For example, “Celebrate New Year’s Eve with our award-winning dishes – book now and get a free drink!”
Use your online food ordering system to manage these promotions smoothly. Promo codes or discounts can encourage customers to order directly from you, boosting sales and repeat business even after the holiday season.
8. Make Your Website New Year’s Eve Ready
Get your website ready to handle more traffic and show off your awards prominently. Use high-quality photos, highlight your accolades, and make sure your online food ordering system is easy to find. The easier it is for customers to book or order, the more likely they’ll choose your restaurant.
Final Thoughts:
Making the most of New Year’s Eve is about using what sets you apart – and awards do just that. By showcasing your achievements and weaving them into your marketing, you’ll not only have a successful New Year’s Eve but set your restaurant up as a favourite for the future.
