When you think about restaurant awards, your mind probably jumps straight to the perks for your business — the recognition, the buzz, the bookings. But here’s something you might not have considered: your customers actually benefit too when they nominate you for something like the Asian Restaurant and Takeaway Awards (ARTA).
Sounds surprising? It’s not. Awards like these — whether it’s the Curry Oscars, food industry awards, or the British Curry Awards — aren’t just about you collecting a trophy. They’re about community, customer connection, and building something bigger than your brand.
Let’s dig into why your regulars (and even the occasional takeaway orderers) have a lot to gain from putting your name forward for the restaurant awards UK scene.
It Makes Customers Feel Part of Something Special
When someone nominates your restaurant for an award, they’re not just saying “I like your food.” They’re saying, “I believe in you.”
And that feels good.
People like to be part of success stories. When your customers back you for the national restaurant awards, they’re emotionally invested. They get to watch your journey unfold — and when you’re announced as a finalist or winner, they feel like they helped make that happen.
That kind of connection is not just good for loyalty — it’s priceless.
You’ll Probably Raise Your Game — and They’ll Notice
Let’s be honest — awards season can be a bit of a motivator, can’t it?
You sharpen your presentation, tidy up your service, maybe even launch a few new specials. You want to impress, and customers pick up on that.
So when someone nominates your place for the Curry Oscars, they will likely see improvements happening almost instantly. That means better food, better vibes, better service — all thanks to a simple nomination.
It’s a win-win: you get the push to level up, and your diners get an even better experience than usual.
It Builds Local Pride
If you’re running an Asian takeaway or a sit-down spot in, say, East London, Birmingham, or Manchester, your regulars probably see your place as more than just a restaurant. They see it as part of the neighbourhood.
When they help you get noticed by the top Asian restaurants London list or something like the British Curry Awards, they’re showing pride in their community. You’re flying the flag for their culture, postcode, and food scene.
It’s more than dinner — it’s representation. And customers love being a part of that story.
They Get to Say, “I Knew Them Before They Were Famous”
You know that moment when someone hears about your award and goes, “Oh, I’ve been eating there for years”? That’s social currency.
People love to back winners. And when they’ve nominated you, and you win, they get bragging rights. “That’s my local,” they’ll say. “Told you they were the best.”
That kind of recognition fuels word-of-mouth, builds hype, and brings in new business too.
You Can Reward Them for Nominating You
Here’s where things get interesting — nominations are a great chance to engage your audience and give a little something back.
Set up a simple campaign: “Nominate us for the Asian Restaurant and Takeaway Awards, show us the screenshot, and get 10% off your next meal.” Or a free dessert. Or access to a secret menu.
Get creative. Make it fun. This keeps your regulars engaged and encourages them to advocate for your brand, not just customers.
You could even run a thank-you event if you’re shortlisted. A night for the community, with drinks, snacks, and good vibes. People will remember that.
It Helps Customers Discover the Good Stuff
Let’s say someone’s scrolling for an Indian takeaway near you. If your restaurant pops up with a badge saying ARTA nominee or British Curry Awards finalist, guess who they’re more likely to order from?
Exactly.
Awards boost your discoverability. And when customers help get you there, they’re actually helping others find quality spots too. It’s like paying it forward — with food.
Plus, it reassures new customers that your place is the real deal. Nominations and wins show people that your restaurant’s not just another takeaway. It’s a standout.
It Makes the Whole Scene Better
The more restaurants that get nominated and recognised, the more competitive the scene becomes — in a good way.
Diners who nominate their favourites are basically pushing for higher standards across the board. That means more places trying harder, new ideas coming through, and better food for everyone.
In other words, when your customers support food awards, they’re raising the bar for the whole industry.
And if you win or get shortlisted, you’re helping set that new standard too.
It Deepens Customer Loyalty
Here’s a thought: when someone nominates your place, they’re not just voting with their fork — they’re emotionally invested. That’s powerful.
If you share the nomination journey — the behind-the-scenes, the prep, the celebrations — you’re inviting your customers into your world. They become part of your story, not just people who place orders.
You can build real relationships through that. It’s the kind of thing that turns one-time customers into lifelong fans.
It’s Not Just About the Awards
Sure, winning a trophy is nice. Getting featured in the national restaurant awards shortlist is exciting. But the bigger win is the connection with your customers and your community.
When someone nominates you, they say, “This place matters.” That kind of support can’t be bought — but it can be celebrated, shared, and nurtured.
So next time nominations open for the Asian Restaurant and Takeaway Awards, British Curry Awards, or any other food industry awards, don’t just ask for votes. Tell your customers what’s in it for them too.
Because when they back you, they’re not just helping your restaurant grow — they’re shaping the future of your local food scene.
Quick FAQ
1. Why should I ask customers to nominate my restaurant?
Because it helps build stronger bonds with your customers, gives them a reason to keep coming back, and can boost your visibility in the local food scene.
2. Do customers really benefit from nominating us?
Yes! They feel part of your success, they often enjoy better experiences, and they get the satisfaction of supporting something they care about.
3. How can I encourage more nominations?
Keep it simple. Mention it on your menu, in-store, on social media, and in emails. Offer small perks or run fun campaigns to say thanks.
