Running a restaurant is more than just serving delicious food—it’s about standing out. And one of the best ways to grab attention? Winning awards like the Curry Oscars or other food industry awards. These accolades don’t just look great on your wall; they can also bring more customers through your doors and help your business thrive.
But how do you win an award, and what can you do with it once you’ve got it? Let’s break it down in a way that’s easy to understand and, most importantly, practical for you to use.
What Are Restaurant Awards, and Why Should You Care?
Restaurant awards are like a pat on the back from the industry. They celebrate the best of the best in food, service, and the overall experience you offer your customers. Winning something like the Curry Oscars tells everyone—customers, competitors, and even your staff—that you’re doing something right.
Here’s why they’re worth chasing:
- Instant Trust: People love to eat at places that have been recognised for excellence. An award is like proof that your food and service are top-notch.
- More Customers: Awards attract attention. Whether it’s someone searching “best curry near me” or a food blogger looking for their next review, an award puts your restaurant on the map.
- Happy, Loyal Customers: When customers know you’re award-winning, they’re more likely to come back—and tell their friends about you.
How to Win Restaurant Awards (It’s Easier Than You Think!)
Winning an award might sound overwhelming, but it’s not as scary as it seems. If you’re consistent, passionate, and know how to show off what makes your restaurant special, you’re already halfway there. Here’s how you can start:
1. Figure Out What Makes You Stand Out
Is it your secret curry recipe, your family-friendly atmosphere, or your speedy delivery? Whatever it is, lean into it. Judges love a strong story, so think about what makes your restaurant different from the one down the street.
2. Focus on Quality, Every Single Day
Whether it’s a Tuesday lunch or a fully booked Saturday evening, your food and service must shine every time. Awards aren’t won on one good night—they’re won with consistency.
3. Get Involved Locally
The best restaurants don’t just serve food; they’re part of the community. Host events, sponsor a local team, or use ingredients from nearby suppliers. These efforts not only look great on an award application but also attract loyal customers.
4. Spruce Things Up
Think about the overall vibe of your restaurant. Is the décor inviting? Does your logo and menu design reflect the quality of your food? Judges notice these details, and customers do too.
The Curry Oscars: A Spotlight on Asian Cuisine
If you run a curry house, you’ve probably heard of the ARTA, also known as the Curry Oscars. This prestigious award celebrates the very best in Asian cuisine across the UK. It’s not just about taste—it’s about authenticity, presentation, and the whole dining experience.
Why aim for the Curry Oscars?
- You’ll Stand Out: Winning a specialised award like this sets you apart from other restaurants.
- More Customers: Curry lovers will go out of their way to try your dishes.
- Celebrate Your Roots: Whether it’s traditional Indian, Bangladeshi, or Pakistani cuisine, the Curry Oscars let you showcase your culture and culinary skills.
How to Make the Most of Your Award
Winning an award isn’t the end of the story—it’s the beginning. Once you’ve got that recognition, use it to take your restaurant to the next level.
1. Show It Off
Put that award on your walls, website, and social media where everyone can see it. Got a takeaway menu? Add an “Award-Winning” badge to it.
2. Celebrate with Your Customers
Throw a party, offer a special dish inspired by the win, or give loyal customers a discount. People love to feel part of your success.
3. Use It in Your Marketing
Winning an award is a golden opportunity for storytelling. Share the behind-the-scenes journey on Instagram or send an email newsletter thanking your customers for their support. Local media might even pick up your story.
4. Open New Doors
Awards can help you form partnerships with suppliers, collaborate with other businesses, or even attract sponsors for events. Don’t be shy—reach out to people who can help you grow.
Applying for Awards: What You Need to Know
The idea of applying for an award can feel daunting, but don’t let that stop you. With a bit of planning, it’s totally doable. Here are some quick tips:
- Follow the Rules: Make sure you read the application criteria carefully and tick all the boxes.
- Tell Your Story: Share your journey, challenges, and what makes your restaurant unique. Judges love a good story.
- Show Proof: Add customer reviews, photos of your food, and other evidence backing up your claims.
- Ask for Help: Get feedback from friends, colleagues, or even loyal customers before you submit your application.
What’s in It for Your Bottom Line?
Awards aren’t just about bragging rights—they can seriously boost your profits. Here’s how:
- More Diners: An award attracts new customers who want to see what all the fuss is about.
- Better Prices: Being recognised for your quality means you can charge a bit more without scaring people off.
- Happier Team: Your staff will take pride in being part of an award-winning restaurant, which leads to better service.
Ready to Go for Gold?
Winning a restaurant award like the ARTA: Curry Oscars can change the game for your business. It’s not just about the title—it’s about everything that comes with it: more customers, better visibility, and a stronger reputation.
So why wait? Start planning today, whether it’s perfecting your menu, telling your story, or applying for that dream award. You’ve got what it takes to be a winner—now it’s time to show the world.
Would you like more tips on how to use awards to boost your restaurant’s success? Let’s chat about the next steps!
