The countdown to New Year’s Eve has started, and it’s time to get your restaurant, pub, or event space ready for the biggest night of the year. If you’re looking to fill up your venue and keep the drinks and laughter flowing until midnight, an online ordering system might be just what you need.
Why? Because it makes booking a breeze for your guests and helps you run things smoothly on your end. Let’s dive into some easy and effective ways to use an online ordering system to turn your New Year’s Eve party into a sold-out hit.
Why Bother with an Online Food Ordering System?
Imagine this situation: your customers are scrolling through their phones, trying to decide where to spend New Year’s Eve. If they can’t quickly book a spot or see what you’re offering, they’ll definitely move on to the next option. An online ordering system lets people book tables, pre-order meals, and even snag special offers in just a few taps.
Besides, It saves you time and helps you stay organised when the big night rolls around. Here’s how to make it work for you.
1. Offer Tempting New Year’s Eve Packages
People love getting value for money, especially on a special night like New Year’s Eve. Put together some fun packages that bundle food, drinks, and entertainment. Then, showcase them on your online ordering system with appetising photos and clear details.
Think about creating packages like:
- “Countdown Deluxe”: A three-course meal and champagne.
- “Family Fun Night”: Kid-friendly menus and regular menus for families celebrating earlier.
Make it easy for your customers to pick a package, tweak it to their liking (like vegetarian options), and book in seconds.
2. Reward Early Birds and VIPs
Everyone loves a good deal. Encourage people to order early by offering discounts or extras, like:
- 10% off if they book by afternoon.
- A complimentary bottle of soft drinks for orders above £49.99.
Use your online system to highlight these deals. A countdown timer—“Order now, only 5 days left for discounts!”—can create urgency and get people to act quickly.
3. Let Guests Pre-Order Food and Drinks
New Year’s Eve can get hectic, and no one likes waiting ages for their food. Add a pre-order option to your online system. This way, customers can pick their meals and drinks ahead of time, and your kitchen and bar staff will thank you for making their lives easier.
You can also make it fun by offering limited-time festive dishes or themed cocktails that guests can only pre-order. Let people know these are exclusive options—they’ll feel like they’re getting something special.
4. Make Mobile Bookings a Breeze
Let’s face it—most people will be booking from their phones. If your system is old-school or slow, you might lose them before they’ve even had a chance to check out your offers. Make sure your online ordering system works smoothly on mobile.
Also, take advantage of mobile-friendly features. Send out reminders or promotions via text—like “Only a few spots left for our NYE party—book now!” These little nudges can make a big difference.
5. Collect Info for Future Events
When people book through your online system, you’re doing more than just filling tables—you’re also gathering valuable information. With their permission, you can collect email addresses and preferences to stay in touch.
After the party, send a thank-you message, share some highlights, or tell them about your next event. Building this kind of relationship helps customers think of your venue all year round.
6. Use Social Media to Drive Bookings
Social media and your online ordering system go hand in hand. Post about your New Year’s Eve plans on Instagram, Facebook, and TikTok. Share behind-the-scenes clips, sneak peeks of the menu, and testimonials from last year’s party.
Don’t forget to add a clear call-to-action: “Click the link to book your spot now!” Make it easy for your followers to go straight to your booking page.
7. Be Flexible with Cancellations
Life happens, and sometimes plans change. A flexible cancellation policy can make customers feel more confident about booking early. Clearly explain your policy on your online system—it shows you’re customer-friendly and builds trust.
8. Add a “Celebration at Home” Option
Not everyone wants to hit the town for New Year’s Eve, but that doesn’t mean they can’t enjoy your food and drinks. Offer a takeaway or delivery package through your online system. Something like a “NYE at Home Feast” with pre-prepped dishes and cocktail kits could be a big hit.
9. Highlight Safety and Convenience
Some customers might still prefer to avoid crowds, so use your online system to highlight your actions to keep things safe. Mention details like reduced capacity or outdoor seating options. Little touches like this can reassure hesitant guests.
Final Thoughts
An online ordering system is more than taking bookings—it’s about making the whole New Year’s Eve experience smoother and more enjoyable for everyone. From showcasing your amazing packages to letting guests pre-order and pay in advance, it’s the ultimate tool to ensure your venue is buzzing when midnight strikes.
So, get your online system up and running, start promoting, and prepare for a packed house and a fantastic start to 2025. You never know; these arrangements may enhance your reputation and help your restaurant get nominated for prestigious awards like the Asian Restaurant & Takeaway Awards (ARTA).
